GTM Intelligence Report

A go to market report that gives you a comprehensive understanding of your market.
This report is part of the GTMS and includes decision-making analytics to spearhead an action plan from beachhead to market expansion. To produce this report we conduct segment, geolocation, persona cluster, and persona analysis.

The V&V Market Insight Model

With our V&V model, you get access to valuable intelligence reports.
Using our AnalystPro research tool, we collect vast amounts of quantitative and qualitative data. We then use this data in our V&V model, which leverages several data science methods and decision-making analytics, translating numbers into clear stories.

Intelligence Gathering and Data Analysis

Get quality market intel reports where data is turned into actionable insights.
We use established research principles to extract and analyse data from both primary and secondary data sources, which include our own AnalystPro Knowledge Database, published papers, and market trends data, to name a few.

GTMLink MarkTech

Your automated 24/7 sales professional that executes your GTMS via LinkedIn.
We write high-performing, multi-touch campaigns for LinkedIn that are highly tailored to your target audience. GTMLink execution adopts proven principles from neuromarketing, sales psychologies to behavioural economics.

GTMail MarkTech

Your automated 24/7 sales professional that executes your GTMS via Email.
We write intelligent multi-touch email campaigns that are highly tailored for your target market and are optimised through A/B testing. It also uses proven principles from neuromarketing, sales psychologies to behavioural economics.

AnalystPro Research Tool

Your auditable market intel that trails back to the source to ensure credible conclusions.
AP is an indispensable tool for market research. We use the tool to gather more critical data in less time. We then process this data in our V&V Market Insight Model to generate actionable insights. Clients also get premium access to AnalystPro

Other MarkTech Channels

Custom solutions to your marketing execution, using other marketing channels.
C&C can develop alternative marketing tactics through paid channels such as Twitter, Facebook and Instagram, which may be more suitable for certain types of audiences. We always do this with automation in mind.

Scalable Execution Methodologies

Generate more leads (MQLs) at considerably lower operational costs.
We do this by deploying automated execution technologies while enabling your sales teams with practical support systems. This gives them 70% more time to focus on important activities like actual selling and writing up proposals.

Marketing-Sales Funnel Support

Ongoing support to make the best out of your GTMS execution.
Running a smooth marketing-sales funnel is imperative for the growth of any organisation. We help you run a well-oiled, high-performing marketing-sales funnel through practical tools and leadership support.

Performance Analytics

Get insight into your company’s marketing-sales performance.
We provide monthly performance reports on your marketing-sales activities benchmarked against industry averages. We measure the performance of your sales teams as well as our own.

Business Process Modelling

Get an overview of the overarching structure with clear roles and responsibilities.
We provide you with a set of business models shown in clear diagrammatic and sequential forms. Combined with educational materials, makes it easy for your sales teams to better understand the selling process.

GTM Lead Bridge Tracker

Bridge the realms of marketing and sales for stronger cooperation and understanding.
This tracker sits above your CRM in the middle section of your marketing-sales funnel, enabling you to see how your marketing qualified leads (MQLs) are converting into sales qualified leads (SQLs).

GTM Training and Support

We go the extra mile to teach you the process of going to market.
We are not a big fan of depending on others for one’s success. We take an educational approach when executing the GTMS. During go to market journey, we train the leadership and their sales teams on a great variety of topics.

Qualified Lead Generation

We work closely with data scrapers to get data on your target audience.
We help you gather, clean and structure publicly-available data in a cost-effective and GDPR-compliant way. This ensures quality, up-to-date marketing qualified leads, which can later be used for our campaigns.

Change Management

Our protocol will help you become a more effective leader that is able to facilitate change.
To take full advantage of your GTMS as a driving force inside your business, you will need to strengthen your culture to keep up with accelerating demand. Our change protocol will help you achieve systemic consistency and build high-performance teams.

World-Class Team

We provide you with dedicated support through an energetic and highly-skilled team.
We employ a tight-knit consulting team that is professionally qualified. Our team is carefully selected both on startup and corporate experience as well as academic ranking. Each member demonstrates a high sense of integrity and accountability and is passionate about building SMEs.

Straightforward Contracts

No unforeseen billable hours and no dubious contractual constructs.
We believe in long-term success by adhering to our company values. This is why we offer straightforward, project-based contracts with no hidden fees. We begin relationships with each party’s best interest in mind and explore win-win situations where all parties are happy.