





You’re in good company
Your partner for growth: led by strategy, driven by science
We serve various sectors, but have particular experience in Tech, Web3, IoT, FMCG, Healthcare, Business and Financial Services.
Whether you run a lean 10-person team or a more established 1000-strong business, we bring expertise and tools to set you up for success.
About Us
Your Swiss army knife for growth
Headquartered in London, we are Europe’s science-driven Marketing Strategy House that enables small-medium sized enterprises to achieve accelerated, sustained growth.
Meet the TeamHow we can help
Your go to market arsenal
We employ disciplines from psychology and data science to neuromarketing. Combined with the latest technological possibilities, we design a bespoke approach that yields a considerable competitive advantage for our clients.
Bespoke GTM solutions
Multidisciplinary approach
Qualified execution teams
The GTMS™ Model
This model will help you take your products and services effectively to market.
Our rigorously tested marketing strategy model generates a bespoke GTM roadmap. It contains best practices from big tech, leading academia, and top accelerators and is re-engineered for small and medium-sized companies.
GTMS Leadership Workshop
These workshops make you better understand your business, market and target audience.
Our 2-week, enterprise-grade workshops are explicitly built for leadership teams of young enterprises. It is conducted either in-person or online by a highly-experienced Principal Consultant.
Source of Truth Strategy Handbook
This is your comprehensive marketing strategy, market intel and master content repository.
The end-product of our GTMS process is a bespoke 30+ slide handbook that includes all the relevant intel for business success. It comes with your own master content repository, which is a separately provided document meant to create highly-targeted, public-facing assets for sales and marketing.
Lexical Semantic Copywriting
We create powerful narratives around your business to establish strategic positioning.
We use Ethos Pathos Logos, political marketing and principles from philology to activate both the emotional and rational mind. The content passes through a rigorous creation process within the parameters of the GTM Intelligence Report.
Ancillary Modular Solutions
Maximise your business potential and increase your brand value even more.
We provide our Clients with ancillary modular products and services from a science-led website, highly-researched sales and fundraising assets, to dedicated support of one of our industry-renowned Principals.
GTM Intelligence Report
A go to market report that gives you a comprehensive understanding of your market.
This report is part of the GTMS and includes decision-making analytics to spearhead an action plan from beachhead to market expansion. To produce this report we conduct segment, geolocation, persona cluster, and persona analysis.
The V&V Market Insight Model
With our V&V model, you get access to valuable intelligence reports.
Using our AnalystPro research tool, we collect vast amounts of quantitative and qualitative data. We then use this data in our V&V model, which leverages several data science methods and decision-making analytics, translating numbers into clear stories.
Intelligence Gathering and Data Analysis
Get quality market intel reports where data is turned into actionable insights.
We use established research principles to extract and analyse data from both primary and secondary data sources, which include our own AnalystPro Knowledge Database, published papers, and market trends data, to name a few.
GTMLink MarkTech
Your automated 24/7 sales professional that executes your GTMS via LinkedIn.
We write high-performing, multi-touch campaigns for LinkedIn that are highly tailored to your target audience. GTMLink execution adopts proven principles from neuromarketing, sales psychologies to behavioural economics.
GTMail MarkTech
Your automated 24/7 sales professional that executes your GTMS via Email.
We write intelligent multi-touch email campaigns that are highly tailored for your target market and are optimised through A/B testing. It also uses proven principles from neuromarketing, sales psychologies to behavioural economics.
AnalystPro Research Tool
Your auditable market intel that trails back to the source to ensure credible conclusions.
AP is an indispensable tool for market research. We use the tool to gather more critical data in less time. We then process this data in our V&V Market Insight Model to generate actionable insights. Clients also get premium access to AnalystPro
Other MarkTech Channels
Custom solutions to your marketing execution, using other marketing channels.
C&C can develop alternative marketing tactics through paid channels such as Twitter, Facebook and Instagram, which may be more suitable for certain types of audiences. We always do this with automation in mind.
Scalable Execution Methodologies
Generate more leads (MQLs) at considerably lower operational costs.
We do this by deploying automated execution technologies while enabling your sales teams with practical support systems. This gives them 70% more time to focus on important activities like actual selling and writing up proposals.
Marketing-Sales Funnel Support
Ongoing support to make the best out of your GTMS execution.
Running a smooth marketing-sales funnel is imperative for the growth of any organisation. We help you run a well-oiled, high-performing marketing-sales funnel through practical tools and leadership support.
Performance Analytics
Get insight into your company’s marketing-sales performance.
We provide monthly performance reports on your marketing-sales activities benchmarked against industry averages. We measure the performance of your sales teams as well as our own.
Business Process Modelling
Get an overview of the overarching structure with clear roles and responsibilities.
We provide you with a set of business models shown in clear diagrammatic and sequential forms. Combined with educational materials, makes it easy for your sales teams to better understand the selling process.
GTM Lead Bridge Tracker
Bridge the realms of marketing and sales for stronger cooperation and understanding.
This tracker sits above your CRM in the middle section of your marketing-sales funnel, enabling you to see how your marketing qualified leads (MQLs) are converting into sales qualified leads (SQLs).
GTM Training and Support
We go the extra mile to teach you the process of going to market.
We are not a big fan of depending on others for one’s success. We take an educational approach when executing the GTMS. During go to market journey, we train the leadership and their sales teams on a great variety of topics.
Qualified Lead Generation
We work closely with data scrapers to get data on your target audience.
We help you gather, clean and structure publicly-available data in a cost-effective and GDPR-compliant way. This ensures quality, up-to-date marketing qualified leads, which can later be used for our campaigns.
Change Management
Our protocol will help you become a more effective leader that is able to facilitate change.
To take full advantage of your GTMS as a driving force inside your business, you will need to strengthen your culture to keep up with accelerating demand. Our change protocol will help you achieve systemic consistency and build high-performance teams.
World-Class Team
We provide you with dedicated support through an energetic and highly-skilled team.
We employ a tight-knit consulting team that is professionally qualified. Our team is carefully selected both on startup and corporate experience as well as academic ranking. Each member demonstrates a high sense of integrity and accountability and is passionate about building SMEs.
Straightforward Contracts
No unforeseen billable hours and no dubious contractual constructs.
We believe in long-term success by adhering to our company values. This is why we offer straightforward, project-based contracts with no hidden fees. We begin relationships with each party’s best interest in mind and explore win-win situations where all parties are happy.
The GTMS™ Model
This model will help you take your products and services effectively to market.
Our rigorously tested marketing strategy model generates a bespoke GTM roadmap. It contains best practices from big tech, leading academia, and top accelerators and is re-engineered for small and medium-sized companies.
GTMS Leadership Workshop
These workshops make you better understand your business, market and target audience.
Our 2-week, enterprise-grade workshops are explicitly built for leadership teams of young enterprises. It is conducted either in-person or online by a highly-experienced Principal Consultant.
Source of Truth Strategy Handbook
This is your comprehensive marketing strategy, market intel and master content repository.
The end-product of our GTMS process is a bespoke 30+ slide handbook that includes all the relevant intel for business success. It comes with your own master content repository, which is a separately provided document meant to create highly-targeted, public-facing assets for sales and marketing.
Lexical Semantic Copywriting
We create powerful narratives around your business to establish strategic positioning.
We use Ethos Pathos Logos, political marketing and principles from philology to activate both the emotional and rational mind. The content passes through a rigorous creation process within the parameters of the GTM Intelligence Report.
Ancillary Modular Solutions
Maximise your business potential and increase your brand value even more.
We provide our Clients with ancillary modular products and services from a science-led website, highly-researched sales and fundraising assets, to dedicated support of one of our industry-renowned Principals.
GTM Intelligence Report
A go to market report that gives you a comprehensive understanding of your market.
This report is part of the GTMS and includes decision-making analytics to spearhead an action plan from beachhead to market expansion. To produce this report we conduct segment, geolocation, persona cluster, and persona analysis.
The V&V Market Insight Model
With our V&V model, you get access to valuable intelligence reports.
Using our AnalystPro research tool, we collect vast amounts of quantitative and qualitative data. We then use this data in our V&V model, which leverages several data science methods and decision-making analytics, translating numbers into clear stories.
Intelligence Gathering and Data Analysis
Get quality market intel reports where data is turned into actionable insights.
We use established research principles to extract and analyse data from both primary and secondary data sources, which include our own AnalystPro Knowledge Database, published papers, and market trends data, to name a few.
GTMLink MarkTech
Your automated 24/7 sales professional that executes your GTMS via LinkedIn.
We write high-performing, multi-touch campaigns for LinkedIn that are highly tailored to your target audience. GTMLink execution adopts proven principles from neuromarketing, sales psychologies to behavioural economics.
GTMail MarkTech
Your automated 24/7 sales professional that executes your GTMS via Email.
We write intelligent multi-touch email campaigns that are highly tailored for your target market and are optimised through A/B testing. It also uses proven principles from neuromarketing, sales psychologies to behavioural economics.
AnalystPro Research Tool
Your auditable market intel that trails back to the source to ensure credible conclusions.
AP is an indispensable tool for market research. We use the tool to gather more critical data in less time. We then process this data in our V&V Market Insight Model to generate actionable insights. Clients also get premium access to AnalystPro
Other MarkTech Channels
Custom solutions to your marketing execution, using other marketing channels.
C&C can develop alternative marketing tactics through paid channels such as Twitter, Facebook and Instagram, which may be more suitable for certain types of audiences. We always do this with automation in mind.
Scalable Execution Methodologies
Generate more leads (MQLs) at considerably lower operational costs.
We do this by deploying automated execution technologies while enabling your sales teams with practical support systems. This gives them 70% more time to focus on important activities like actual selling and writing up proposals.
Marketing-Sales Funnel Support
Ongoing support to make the best out of your GTMS execution.
Running a smooth marketing-sales funnel is imperative for the growth of any organisation. We help you run a well-oiled, high-performing marketing-sales funnel through practical tools and leadership support.
Performance Analytics
Get insight into your company’s marketing-sales performance.
We provide monthly performance reports on your marketing-sales activities benchmarked against industry averages. We measure the performance of your sales teams as well as our own.
Business Process Modelling
Get an overview of the overarching structure with clear roles and responsibilities.
We provide you with a set of business models shown in clear diagrammatic and sequential forms. Combined with educational materials, makes it easy for your sales teams to better understand the selling process.
GTM Lead Bridge Tracker
Bridge the realms of marketing and sales for stronger cooperation and understanding.
This tracker sits above your CRM in the middle section of your marketing-sales funnel, enabling you to see how your marketing qualified leads (MQLs) are converting into sales qualified leads (SQLs).
GTM Training and Support
We go the extra mile to teach you the process of going to market.
We are not a big fan of depending on others for one’s success. We take an educational approach when executing the GTMS. During go to market journey, we train the leadership and their sales teams on a great variety of topics.
Qualified Lead Generation
We work closely with data scrapers to get data on your target audience.
We help you gather, clean and structure publicly-available data in a cost-effective and GDPR-compliant way. This ensures quality, up-to-date marketing qualified leads, which can later be used for our campaigns.
Change Management
Our protocol will help you become a more effective leader that is able to facilitate change.
To take full advantage of your GTMS as a driving force inside your business, you will need to strengthen your culture to keep up with accelerating demand. Our change protocol will help you achieve systemic consistency and build high-performance teams.
World-Class Team
We provide you with dedicated support through an energetic and highly-skilled team.
We employ a tight-knit consulting team that is professionally qualified. Our team is carefully selected both on startup and corporate experience as well as academic ranking. Each member demonstrates a high sense of integrity and accountability and is passionate about building SMEs.
Straightforward Contracts
No unforeseen billable hours and no dubious contractual constructs.
We believe in long-term success by adhering to our company values. This is why we offer straightforward, project-based contracts with no hidden fees. We begin relationships with each party’s best interest in mind and explore win-win situations where all parties are happy.
Our difference
A new kind of growth partner
Developing a product is one thing, taking it to market is a whole different thing entirely. We cut through the complexity and demystify the market penetration process. We make sure that your product reaches Early Majority through our structured go to market approach.
Learn MoreOur results
Performance analytics
We are driven by data. We measure your performance, and ours, as prospects move through your marketing-sales funnel. We provide benchmarking against industry averages so we can keep learning, and continuously improve the GTM execution.
Learn MoreTestimonials
What clients say
about us
Our GTM strategy and execution capabilities in conjunction with our execution support has pushed our incoming marketing qualified leads by 444%, reduced our marketing execution cost by 76%, and landed our first demo for an Enterprise client in month 6.
Paul | CEO - Kumoco B2B SaaS | Cloud Tech
The GTMS provided us with a clear, persona-based sales approach with a laser-like focus, which resulted in landing a multinational bank in our 9th month and seeing an overall increase in revenue by 450% YoY.
Carl-Henrik | Vice President of Sales - Clausematch B2B SaaS | FinTech
Super clear and structured go-to-market strategy approach that is easy to follow, which tremendously helped our divisions with their eCom innovations in going to market.
Namita | Global E-Commerce Director - Unilever B2C eCommerce | FMCG


Giving back to society
Building brighter minds of the future
We commit to using part of our profits to support children in Ukrainian orphanages by supplying them with educational toys and musical instruments, aiding the development of their spatial reasoning, numeracy skills, and literacy skills.
Contact us
Do you have questions?
We help you build the foundations of your long term go to market plan to help you attain accelerated, sustained growth.