Industries of combined knowledge
Years of research and real-world use
Highly-experienced team members
Different nationalities across the team
Offices globally, each with their own focus
Your Marketing Strategy House
We want to see a world where all ambitious business leaders of young enterprises are able to successfully take their products and services to market without risking business failure.
Company evolution timeline
What makes us different is that we spent years developing a go to market approach specifically meant for small and medium sized enterprises. A market approach that is geared to your needs based on best practices derived from blue chips, leading business schools, and top startup accelerators.
marketing strategy development
2011 - 2015
v&v Market intel development
2015 - 2018
2018 - 2019
2019 - 2022
Per ardua ad astra
A symphony of efficiency
Demonstrate a strong moral compass
We are honest with each other and with our Clients. We say what we mean; we keep our promises. Not only do we share good news with our Clients, but we also do not shy away when we have difficult news to break. How we act in difficult times will shape how others view us in the future.
Look for smarter ways to solve problems
We are always on the lookout for smarter and more effective ways to serve our Clients. We push ourselves to develop innovative, science-based solutions that are scalable to help our Clients prosper. We are motivated by solving challenging problems, and we’re not afraid to do it in unconventional ways
Celebrate achievements working in a close-knit team
Talent wins battles, but teamwork and a sense of belonging wins the big prize. Our ability to forge authentic working relationships encourages us to be more involved with each other’s work. We welcome what our employees bring to the table, and value diversity.
Achieve remarkable results through consistency
Excellence is a habit. A critical element of success is consistency. We practise what we preach. Going to market is a demanding, long-term endeavour that requires a perpetual striving for excellence in our work.
Execute with speed, quality and passion
We are a young, tight-knit and nimble organisation that is able to make changes fast and be reactive to market changes, and client needs. Though agility is critical, quality remains the core of everything that we do, passionately.
Meet the team
Emin Can Turan
Founding PrincipalChief Executive Officer
Can is an award-winning and published Marketing Strategist and Go to Market Specialist. Formerly at Walmart, Cisco and Google in Marketing Strategy, Data & Insight, and Leadership Advisory. He is also a Masterclass Lecturer in Go to Market Planning and a seasoned Business Mentor. Can studied business management, strategy and marketing at Cranfield School of Management and Oxford University.
Peter is a seasoned entrepreneur and angel investor. He enjoyed a professional career in global capital markets, including a decade at Morgan Stanley. A longtime believer in digitalisation and innovation, Peter has invested for over two decades in early-stage technology firms. He has had multiple experiences as part of founding teams as Mentor and Advisor to CEOs, and as a NED.
Kenneth is a retired PwC partner with 35 years of experience. He has a lifetime of experience in coaching Execs. Kenneth spent formative years serving SMEs in the UK and Canada; later years leading global client-facing business units delivering compliance services to SME subsidiaries of multinationals. He managed delivery teams up to 500 strong and shaped PwC’s global strategy for SMEs.
Andrew is an experienced organisational and leadership expert with 30 years of experience working at senior leadership levels. He has helped SMEs and public bodies across various sectors. Before his consulting career (KPMG, Flint Global), Andrew worked in the UK gov including for two Home Secretaries and Margaret Thatcher’s office. He studied at Cambridge University.
Paul is a leader in marketing, strategic communication and senior executive development. He is a Professor of Political Marketing and an Associate Dean at the University of Leicester School of Business, UK. Paul has conducted numerous strategic communication research projects for the UK and other overseas government departments and acted as a coach to directors and CEOs of SMEs and large firms.
Strategic Comms & Public Opinion
Core team members
Joseph is a skilled analyst who adheres to the problem-solving approach of an engineer with the mindset of an innovator. He has experience in management consulting, strategy, and market analysis in industries ranging from high-tech software and financial services to hardware. Joseph is specialised in research and analytics and has worked for large companies and SMEs alike.
Head of Market Intelligence
Data Science & Insight
Richard is an exceptional copywriter and communications specialist with 16 years of experience working with early-stage ventures, developing brand narratives, creating tactical sales assets and winning multi-million-pound tenders. His career spanned technology, finance and FMCG, to name a few. Richard worked for the likes of JP Morgan, Citibank, CommBank and Coca-Cola.
Senior Content Strategist
Copywriter & Narrative Builder
Alberto is a seasoned finance strategist who gained experience in corporate finance, financial modelling and cash flow management in Big Tech, SMEs and startups. Alberto specialises in creating strategic KPIs and metrics that help senior leaderships to run their businesses more intelligently and effectively. He studied Finance at ESADE and International Management at CEMS.
Director of Finance
Lobsang is an exceptionally savvy sales and business process operator with a keen sense of behavioural economics. He has experience in B2B/B2C for a range of high-growth SMEs and big data companies in sales ops and planning. Lobsang is seasoned in training teams in marketing-sales funnel management. He studied Economics at the London School of Economics.
Head of GTM Execution
Funnel Management & Ops
Michael is a sharp M&A and compliance lawyer turned fundraiser and entrepreneur. He is a brilliant legal strategist in all matters of fundraising and due diligence and has previously worked in Competition Law and M&A as Global Compliance Officer at Tata Steel and Freshfield Bruckhaus Deringer. His ability to grow startups is coupled by a genuine desire to help Founders succeed.
Funding Rounds & Investments
Chief Operating Officer
We’re looking for a professional with a high level of ambition that can support the CEO. Someone with a law or finance background that can cross the T’s and dot the I’s. A lover of systems, business processes and data-driven decision-making. A COO that led teams and managed clients; who knows when to be blunt and when to lend a sympathetic ear. We offer a competitive package with shares and project-based renumeration.
Chief Operating Officer
London | Remote | Full-Time
Marketing Systems Specialist
We are looking for someone that has a passion for all things marketing automation. Someone with an engineering background that can connect marketing systems to run automation-driven campaigns & analytics. A person with vast experience working with tools like Hubspot, Zapier, Google Analytics., to name a few. We offer shares and competitive project-based numeration.
Marketing Systems Specialist
London | Remote | Part-Time
We are looking for someone that can turn complex business concepts into visual masterpieces. A professional with an eye for detail when creating marketing, sales and fundraising assets. Someone with in-depth knowledge of visual semiotics that is able to create diagrams, hero pictures and icons. Experience with Sketch & Figma is a must. We offer shares and competitive project-based numeration.
London | Remote | Part-Time
We are looking for an ambitious and detail-oriented marketing enthusiast that wants to be part of a high-growth business. Someone with a strong academic background who is excellent in content writing, proficient with social media and has general marketing know-how. Somebody who can develop and execute marketing plans. We offer shares and project-based numeration.
London | Remote | Part-Time
Our corporate partners
We provide our GTMS™ alumni with exceptional rates with our corporate partners. Businesses that share a common passion for advancing small and medium-sized enterprises through deep subject matter expertise
Founders & Investors Community
Entrepreneurs Collective is a 5000+ member community of exceptional founders, active investors and subject matter experts. EC holds events in many cities across the globe. We offer our Clients access to the community, discounted fundraising assistance, £500k+ worth of free credits, including AWS, Microsoft Azure, Hubspot, Zendesk, and 30 other types of services.
Smart Software Dev
Clover Dynamics is a top-notch software development partner for young enterprises. They use a wide range of programming languages, advanced technology platforms, frameworks, and innovative tools. Clover Dynamics create custom software solutions and any complexity. C&C Clients enjoy special, highly-compeitive software development packages.
Website & UX/UI Dev
JC Web is a digital design and development company with the end-to-end capabilities. Their core team consists of digital strategists, UX/UI designers and development specialists who are skilled at creating winning websites and e-commerce platforms. C&C clients enjoy special, highly competitive rates, priority support, and faster turnaround times.
We’re always on the look out for exciting partnerships
Video Storytelling Production
What a Story is a video production agency specialised in explainer videos and product videos. This agency truly understands the struggle that businesses endure to express ideas in effective ways to their audience. What a Story is a master explaining complex ideas in very simple terms. Having helped 600+ businesses to reach wider audiences in less time, they ensure that consumers understand the concept. A special discount of up to 30% will be given to Can&Co alumni with priority.
Product Design & Brand Agency
Flying is a product design and brand agency that specialises in building high-quality assets and UX/UI solutions for SMEs worldwide. Their niche is supporting young enterprises with bespoke design assets and products that stand out in their domain, from SaaS, FMCG to Web3. Flying has a wide range of offerings starting from digital product designs, brand concepts, sales and marketing assets, UX/UI-led design, UX/UI audit and improvements, and design systems, to name a few.
Fancy a partnership?
Your company name here
Reach out to the team and explore a partnership to help young enterprises in their efforts to go to market.
What clients say
Can’s genuine passion for helping my firm grow was unmissable. His strategy workshops and scientific approach have helped me enormously in growing SevenLegal in the long term to the SME powerhouse it is today.
Bill | Founding Partner - SevenLegal B2B | Legal & Venture Deals
Can and his team at Can&Co have been invaluable and indispensable in our efforts in building one of the world's first early-stage Web3 VC. He has gone above and beyond and showed a great sense of support and loyalty toward our team.
Ferda Kert | Chairman - SIF Ventures VC | Web3
Can’s desire of helping people has been a welcome attribute to me and my team. His GTM workshops and sales techniques have been a major influence in my efforts in attracting qualified leads, witnessing a YoY growth in prospects.
Gilbert | Sales Director - Guru Systems B2B Real Estate | Hardware
Reach out to the team?
Do you want to explore a corporate partnership, join our amazing team, or have another matter you wish to discuss?
Please feel free to send us a message and we’ll get in touch with you as soon as possible.