How we are idiosyncratic
Our difference
We are science-led not creativity-led. We create and apply toolsets drawn from cutting-edge scientific research in the fields of psychology, data science and neurolinguistic marketing.
Science-led
Strategy models that incorporate multi-disciplinary sciences specifically developed for young enterprises.
Innovative
Cutting-edge methodologies that have been empirically researched, tested, and applied for real-world usage.
Automated
Marketing execution that reduces GTM-related costs & dramatically increases incoming qualified leads.
A new kind of partner for accelerated, sustained growth
| Can & Co | Leading Strategy Consultancies |
Top Brand Agencies |
Top Marketing Agencies |
|
|---|---|---|---|---|
| Price Range | Tailored & Modular | £270,000 - £690,000 | £30,000 - £135,000 | £34,000 - £110,000 |
| Team Background | Industry Experience | Consulting Experience | Agency Experience | Agency Experience |
| Go to Market Speed | 2 months | 3-6 months | 3-6 months | 1-2 months |
| Strategy Capabilities | Proprietary - GTMS | Proprietary |  |
Bog-Standard |
| Market Intelligence Capabilities | V&V Model AnalystPro | Core Competency | Limited | |
| Marketing Execution | Automation-Driven | |
Costly | Costly |
| Leadership Training and Advisory |  |
|
|
|
| Lexical Semantic Copywriting | Core Competency | Core Competency | |
|
| Perfomance Analytics | Core Competency | |
|
Limited |
| Marketing-Sales Funnel Support | |
|
|
Limited |
| GTM Support Systems & Tools | Core Competency | Core Competency | |
|
| Straightforward Contracts | Core Competency | Core Competency | |
|
Based on primary research over 3 months in 2023, where n = 110 for geographic regions across London (UK), New York City (US), and Amsterdam (NL). Results are indicative based on the interquartile range. Freelancers and sole-trader consultants were excluded from the research.
How it works
Our process
Systematically penetrate key markets.
-
Mission Brief
Gather and review Client intelligence.
-
Strategy Workshop A
Formulate business fundamentals.
-
Strategy Workshop B
Identify market positioning.
-
Strategy Workshop C
Develop surgical value propositions.
-
Strategy Workshop D
Draw up a tactical targeting plan.
-
Go to Market Intelligence
Conduct GTM market intelligence analysis
-
V&V Insight Derivation
Derive insights and recommendations.
-
Content Master Repository
Develop intelligent lexical semantic copy.
-
Final Product: Market Intel Report
Produce GTM Market Intelligence Report.
-
Final Product: Strategy Handbook
Produce GTMS™ Source of Truth handbook
-
Initiate GTMLink Deployment
Set up campaign systems and write targeted campaign content.
-
Test Campaigns
Conduct GTMLink pre launch and trial testing.
-
Initiate GTMail Deployment
Set up campaign systems and write targeted campaign content.
-
Test Campaigns
Conduct GTMail pre launch and trial testing.
-
Set-Up Tactical Operations
Deploy support systems and sales funnel tools.
-
Funnel Management Training
Train leadership and sales team on funnel processes.
-
Launch GTM Campaign Systems
Switch the “ON” button and initiate campaigns.
-
Support Marketing-Sales Funnel
Drive a healthy funnel and provide quality MQLs to sales.
-
Check Team Performance
Monitor overall performance and lead conversions.
-
Ongoing Leadership Support
Support leadership via decision-making analytics.
-
Ongoing Sales Team Support
Support sales teams with day-to-day ops.
-
Performance Analytics
Create monthly cross-funnel campaign analytics reports.
-
Ad-Hoc Sales Training
Provide ad-hoc training for sales teams.
-
Ancillary Modular Products
Identify additional value-add C&C products intended for growth.
-
Leadership Peer Assessment
Collect feedback on Exec growth areas; feedback exercise with peers and reports.
-
Psychometric Assessment
Conduct Hogan Psychometric or equivalent instrument test to build self awareness.
-
Comprehensive Assessment Report
Build a comprehensive leadership assessment report using primary and secondary intel.
-
Personal Growth Plan
Identify 3 areas of growth with practical steps in each practical business application.
-
Tactical Leadership Coaching
Conduct coaching sessions to review each area of development, and fast-track change across the organisation.
-
Mission Brief
Gather and review Client intelligence.
-
Strategy Workshop A
Formulate business fundamentals.
-
Strategy Workshop B
Identify market positioning.
-
Strategy Workshop C
Develop surgical value propositions.
-
Strategy Workshop D
Draw up a tactical targeting plan.
-
Go to Market Intelligence
Conduct GTM market intelligence analysis
-
V&V Insight Derivation
Derive insights and recommendations.
-
Content Master Repository
Develop intelligent lexical semantic copy.
-
Final Product: Market Intel Report
Produce GTM Market Intelligence Report.
-
Final Product: Strategy Handbook
Produce GTMS™ Source of Truth handbook
-
Initiate GTMLink Deployment
Set up campaign systems and write targeted campaign content.
-
Test Campaigns
Conduct GTMLink pre launch and trial testing.
-
Initiate GTMail Deployment
Set up campaign systems and write targeted campaign content.
-
Test Campaigns
Conduct GTMail pre launch and trial testing.
-
Set-Up Tactical Operations
Deploy support systems and sales funnel tools.
-
Funnel Management Training
Train leadership and sales team on funnel processes.
-
Launch GTM Campaign Systems
Switch the “ON” button and initiate campaigns.
-
Support Marketing-Sales Funnel
Drive a healthy funnel and provide quality MQLs to sales.
-
Check Team Performance
Monitor overall performance and lead conversions.
-
Ongoing Leadership Support
Support leadership via decision-making analytics.
-
Ongoing Sales Team Support
Support sales teams with day-to-day ops.
-
Performance Analytics
Create monthly cross-funnel campaign analytics reports.
-
Ad-Hoc Sales Training
Provide ad-hoc training for sales teams.
-
Ancillary Modular Products
Identify additional value-add C&C products intended for growth.
-
Leadership Peer Assessment
Collect feedback on Exec growth areas; feedback exercise with peers and reports.
-
Psychometric Assessment
Conduct Hogan Psychometric or equivalent instrument test to build self awareness.
-
Comprehensive Assessment Report
Build a comprehensive leadership assessment report using primary and secondary intel.
-
Personal Growth Plan
Identify 3 areas of growth with practical steps in each practical business application.
-
Tactical Leadership Coaching
Conduct coaching sessions to review each area of development, and fast-track change across the organisation.
Let’s get started
Tailored to your needs
Straightforward contracts
No hidden fees and charges
Modular-based products
Early Stage
No execution
- Strategy Workshops
- GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Market Size Intel Report
- Lexicosemantic Content Repository
- Science-Led Fundraising Deck
Growth Stage
6 months minimum
- Strategy Workshops
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment
- 1 GTMLink sales profiles
- 1 GTMail sales profiles
- Go to Market Execution
Growth Stage Plus
9 months minimum
- Strategy Workshops
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment:
- 2 GTMLink sales profiles
- 2 GTMail sales profiles
- Go to Market Execution
- Performance Analytics
Expansion Stage
12 months minimum
- Strategy Workshop
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment
- 3 GTMLink sales profiles
- 3 GTMail sales profiles
- Go to Market Execution
- Performance Analytics
- Science-Led Website
Leadership Stage
18 months minimum
- Strategy Workshop
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment
- 4 GTMLink sales profiles
- 4 GTMail sales profiles
- Go to Market Execution
- Performance Analytics
- Science-Led Website
- Change Management
Ancillary Modular Products
Only in combination with a package
- Science-Led GTM Branding
- Science-Led Website
- Market Size Intel Report
- Competitor Intel Report
- Industry Trends Intel Report
- Business Development Advisory
- Strategic Positioning Advisory
- Change Management Advisory
- Strategic Comms Advisory
- Investment Memorandum
- The 2-Page Teaser
- Tactical SQL Proposal
- Investor Pitch Send Deck
- Advanced Financial Model
- Sales & Fundraising Assets
- Strategy Workshops
- GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Market Size Intel Report
- Lexicosemantic Content Repository
- Science-Led Fundraising Deck
- Strategy Workshops
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment
- 1 GTMLink sales profiles
- 1 GTMail sales profiles
- Go to Market Execution
- Strategy Workshops
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment:
- 2 GTMLink sales profiles
- 2 GTMail sales profiles
- Go to Market Execution
- Performance Analytics
- Strategy Workshop
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment
- 3 GTMLink sales profiles
- 3 GTMail sales profiles
- Go to Market Execution
- Performance Analytics
- Science-Led Website
- Strategy Workshop
- Branded GTMS™ Source of Truth Strategy Handbook
- GTM Market Intelligence Report
- Lexicosemantic Content Repository
- Marketing Tech Deployment
- 4 GTMLink sales profiles
- 4 GTMail sales profiles
- Go to Market Execution
- Performance Analytics
- Science-Led Website
- Change Management
- Science-Led GTM Branding
- Science-Led Website
- Market Size Intel Report
- Competitor Intel Report
- Industry Trends Intel Report
- Business Development Advisory
- Strategic Positioning Advisory
- Change Management Advisory
- Strategic Comms Advisory
- Investment Memorandum
- The 2-Page Teaser
- Tactical SQL Proposal
- Investor Pitch Send Deck
- Advanced Financial Model
- Sales & Fundraising Assets
Testimonials
What clients say
about us
Can formulated a marketing strategy; set up new demand generation channels with supporting processes, content strategies, and frameworks, which drove a considerable amount of MQLs through our marketing-sales funnel.
Tim | Chief Executive Officer - Grip AI B2C Saas | AI Cloud Tech
The GTMS model helped us effectively launch our product into new markets, where we saw a 30% MoM surge in growth for 6 months, including landing our first enterprise client, a big hotel chain.
William | Chief Executive Officer - Rota B2B SaaS | Recruitment Tech
The GTMS workshop and strategy provided us with a deep understanding of our target audiences, their fears, and their needs, which enabled us to lower our CPA by 82%, and steadily grow our user base by 40% QoQ.
Michael | Chief Executive Officer - Klik B2C App | AI Matchmaking Tech
Need more
help?
Our qualified professionals will devote themselves to formulating and executing the optimal path to reach your goals.
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